Comparing SEO Versus PPC


You have probably seen adverts for SEO and PPC and wondering what exactly these things are and how they could benefit your website. Used effectively they can make a massive difference to your internet promotion. This website will look at SEO versus PPC and see what could be better for your own individual needs.

The first thing to do is look at what these things are. SEO is short for Search Engine Optimisation. This is where using the right keywords can help get your website to the top of search engine results. The higher your website is in the search engine results means it is more likely it will be the first page that people click on.

PPC is short for Pay Per Click. As the name suggests, you are paying for people to click on your site based on certain keywords. For example if you run a shop that sells fishing tackle and other fishing supplies, you would probably use words such as fishing or bait for people to look at.

Both SEO and PPC require the usage of keywords, albeit applied in different ways. With SEO the idea is to incorporate keywords throughout your website. It is also important to apply this to the tags on the pages and the images on the site as this can all add to the search results.

Furthermore, this can also apply to promotional articles and blogs written either by you or an SEO specialist. You can usually get advice on how to enhance them to make sure that they include the right amount of keywords in order to increase the traffic towards your website. Social networking messages can also include these keywords. The more ways you link back to your site, the more traffic you will get on your site.

The problem with this is that it can take a lot of work and careful research. It does not necessarily have to cost money but does require the right application and knowledge of appropriate words and the full use of a range of internet resources, such as local directories and social media. With PPC you can pay to bypass this. You may well have noticed links in bold or in separate boxes at the top right hand side of a results page.

The downside with PPC is that it can be expensive if not applied properly. For example, someone looking up candy may not necessarily be looking up a candy shop but could equally be looking for something about history of candy or for someone whose name happens to be candy. This may increase the traffic to your site but may not necessarily increase sales.

In short looking at SEO versus PPC it is best to look online for the right advice. Internet marketing companies will be able to advise you on the best ways of applying these services. Make sure you get an accurate price so you can get the best possible deal on an SEO or PPC marketing campaign.

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