They might be named deceptively, but Google Panda and Google Penguin are causing a lot of debate in the cyber world and more specifically in the SEO world. Actually, Google Panda was named after its creator Navneet Panda, but is shaking up the internet world in a big way. SEO or search engine optimization is all about making websites visible in search engine results.
What are Google Panda and Google Penguin?
Google Panda made its presence felt for the first time in early 2011 when Google changed its ranking algorithm in search engines. The algorithm was released on the 24 February 2011. The aim of the exercise was to lower the ranking of sites that were not of good quality. The flip side of Google Panda was to help top quality or better ranking sites to return to the top of the search results. One of the most recent updates to Google Panda was in April 2012.
Google Penguin is another change that the Internet giant has wrought to sort of penalize websites that play the game of search engine optimization and simply cram keywords in their content. It focuses on link spam and the industry of creating content articles to get a better ranking. Google Penguin followed Google Panda with its release in 2012 on the 24 April.
Why does Google do what Google does?
Google is the most popular search engine indeed. All sorts of cyber wars rage for the occupation of top spot, as far as search processes and Google go. Unfortunately, sometimes search engine optimization works the numbers game and by doing so, low quality websites sometime rise to the top of search results.
Panda was all about pulling down the websites that delivered poor user experience. Panda was all about rectifying wrong rankings in the past and aimed to punish websites that had an overdose of link velocity. It was created by human site testers, who sifted through several hundred sites and determined which ones were "not so good". Based on that input, the Google Panda came into being.
Penguin has also declared war on link content. If websites had an inordinate amount of paid links, but was actually of poor quality, Penguin aimed at lowering them in the search results.
Who were affected?
The similarity between the Google Penguin and the Google Panda are the fact that they had a telling effect on the companies involved in SEO and essentially upset all the practices they followed to get a better ranking for websites.
Companies, like Overstock.com, JC Penney and Viewpoints, were some of the names, which have undergone a massive change due to these algorithms. English search queries have also been affected a great deal with these products from Google.
So how does one recover and deal with the Panda and the Penguin?
One of the obvious answers to this is to revamp and rejig one's SEO strategy, so that it focuses on quality rather than quantity. Even if the competitors are doing whatever they are doing, a company should make it more about quality.
Work on re-aligning your website with the parameters that Google has set. Removing links, which have been placed there simply to add bulk, is also a good idea.
Below are 2 resourceful videos on what Matt Cut has to say about the recent Google penalties.