Flash: To Use It or Not to Use It for Your Website Design

Websites are an important introduction to a company or an organization of any kind. To create a website, which makes an impact and makes for easy recall in this digital age, it is important to pay attention to a few aspects, like layout, content and degree of interactivity with the user. It is also important to pay attention to the technology that goes into making this website.

What can Flash Do?
Flash is a technology that can be used to make a website extremely vibrant. It has become extremely popular with web designers for its versatility and its capability to add a high degree of interactivity and graphics to a website. It has found a big user base and continues to grow in popularity as well. The world of the website has evolved from a simple use of still images and web content to one of greatly creative use of different visual elements and drawing in the user in a two-way communication mode.

When to Use Flash?
There are a few basic aspects to consider before investing in Flash technology. Flash requires a plug-in, as far as the end user is concerned, and if you think that your end users or target market is not going to have or be interested in this plug-in then Flash is not the tool of choice for creating the website. Flash is fantastic for visual content, but if you think your audience may not have the inclination or interest to go through the many animations then do not opt for it.

When is Flash a Good Idea for a Website?
There is no black and white answer to the question of whether Flash is good for one's website. Flash has specific advantages and disadvantages and depending on the website developer, the company that is planning to use the website and the intended target market, the decision on whether to use Flash needs to be taken. However, there are a few factors that might aid in decision making.

The Advantages of Using Flash
Websites that build with Flash are extremely user-friendly. Designers can also unleash the full extent of their creativity with Flash and develop a website that is visually impressive and engages the user. The concept of dynamic designing, therefore, is possible with Flash.

Creating a website with Flash is easier than any other technology. At the end of this creative process the website will be extremely attractive and appealing indeed!

The Disadvantages of Flash
Flash does not process photographs effectively. Photographs or non-vector graphics, as they are known technically, are also not stored or cached by Flash and, therefore, they need to be reloaded. They can also slow down the website if Flash uses plenty of images for making the website more interactive. The cumbersome file sizes makes Flash website slow to load.

Thanks to smartphones, people today have the ability to access Internet on the go. However, these phones along with tablets do not have the ability to view Flash-based animations. If websites use Flash, they are cutting off a large chunk of visitors, who prefer to use mobiles and tablets to browse the Internet. This would also explain why a lot of web designers are gradually moving away from Flash and using jQuery and other similar JavaScript user interface libraries to manage image animations and rotations.

Flash may also cause your website to have a slightly lower exposure in terms of search engines. A search engine works essentially by searching for text content to index and Flash based website may not have enough of text to offer.

Furthermore, if website owners and administrators do not know how to use Adobe Flash, they have to keep returning to the web designer to make any changes to the images, animations and/or content. This is the reason why CMS solutions do not include Flash. Instead, these solutions are simplified, so that website owners and administrators can manage their onsite image slideshows without hiring the services of a web designer.

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