Why Google Adwords Work?
Google Inc. has plenty of tools at its disposal and one of its products is Google AdWords. Google AdWords is the main stream of revenue for the company. It is an online advertising program, which gives a remarkable degree of control to the company that is looking to advertise its products and services online. Location and budget can be decided by the company. It makes a lot of financial sense for the companies, since they have to pay Google only when someone clicks on their advertisements.
Does Google AdWords make sense?
A company can target extremely niche markets for its products with the use of Google AdWords. For this reason alone, it is safe to say that Google AdWords is pretty effective. Search engine marketing is all about getting the advertisements of the company to appear when someone searches for associated information on the net. Elucidating this with an example:
Say your company sells pneumatic bicycle tires in Chicago. You can use search engine marketing and Google AdWords to help show your online ads whenever people search for a set of specific terms. These terms could be as broad ranging as "bicycle tires in the US" or as specific as "pneumatic bicycle tires in Chicago". The specifications depend on your preference.
Whom all can Google AdWords serve?
With all its benefits, Google AdWords is the most powerful tool for a few specific websites. It is true that anyone can use this advertising tool but it is even more relevant for people who:
. Use their website to make money, in terms of an online business or search engine marketing company
. Are keen on getting maximum footfall to their websites. For instance, using the option of Sponsored Links, your website can shoot up to the top few pages of search results.
. Have created a website for the first time. Getting the maximum number of eyeballs on your website in the shortest time possible will be critical to the growth of your business or the reach of your website.
How to make Google AdWords work for you?
The main objective of using Google AdWords is to generate revenues for the company. There are specific ways in which Google AdWords can help you in this regard:
Build a website that will wow the user:
The landing page of your website is what comes up first when a user clicks on an ad. Make sure that this grabs his or her attention right away.
Quality score of advertisements:
Create ads with attention and care. The ads should be worded well and even if it is a very limited number of words that you have to work with, write a stand out copy that will compel the Internet browser to click on the ad. This enhances the quality score of your advertisements as well.
Keeping track of conversions:
By using tools, like Click Through Rate, Conversion to Leads and Conversion to Sales (CTR, CTL and CTS respectively), you will be able to figure out exactly how many people have converted to actual sales or revenue streams for the company.
FYI, you may be interested in our Google Adwords Training Workshop as seen on our Internet Marketing Workshop page
or our Google Adwords Management service as seen at our Services page