Choosing a Good and Reliable Web Designer
There were days when companies used to rely on good old printed brochures, making them as colorful and informative as possible to draw in customers. Leaflets, print advertisements, letters in the post or mailers - these were the accepted tools of marketing. Today, in the technological age, things have indeed changed immensely.
Most companies use the fabulous world of the Internet to market their products and services with the use of their website. To create a website that stands out in the rather crowded, information-rich online world, it is necessary to hire a good and trustworthy web designer.
Selecting the right web designer:
A web designer or website designer can either be a freelance designer or a company with an array of services aimed at creating and developing your website. Regardless of which part of the world you are in, you can look for a good web designer, who can work with you and your business. For instance, you can choose a good web designer Malaysia based even if you are sitting in the United States.
Factors to be kept in mind while making the choice of a designer:
A website designer has immense creative skills. While having intensive programming skills is not part of the primary job description, he or she will certainly have basic skills that will help them put together the web pages for you.
Creativity and knowledge:
A web designer must have good design sensibilities and an ability to think out-of-the-box. Ask for his or her "portfolio" of work and interact with him or her before deciding on retaining his or her services. Look for experience in working with graphics software and media programs. A web designer may have developed websites for similar businesses like yours, but he or she cannot churn out a "me too" website for you. Knowledge of your business and the industry you work in is also important. This can be assessed when the web designer presents his or her brief to you. A well qualified and creative web designer may come at a slightly higher price, but will be worth the investment.
How interactive is the company?
A website designer or the company should be highly interactive and communicative right from the word go. From the time that the initial rounds of conversations are started to the development of the website, communication needs to be an integral part of how they work. The responsiveness of the web designer in understanding your requirements, asking for information and so on are critical to the development of a good website. Unfortunately, some designers do have a "take it or leave it" attitude and this may not be right for your needs.
Go through the fine print:
It is extremely important for you to have a technical and legal person to go through the agreement that you will sign with the web designer. Written agreements are a way of reinforcing all the communication that has passed between you and the designer and it is only with the green signal of your representatives that you must sign on the dotted line. Look for commitments on time frames, pricing, "guarantees", troubleshooting and responsibility areas.