Seven Factors to Consider When Revamping Your Website
Considering that the website you have is the most powerful tool to market your products or foster your business, it does make perfect logical sense to keep it up-to-date and in sync with the times - both in terms of content and technology. A website refresh or revamp can be conducted for many reasons including aspects like:
. Keeping up with latest Web refreshes
. Enhancing SEO results
. Improving one's website design
. Changing content to suit new products and
. Supporting change in corporate strategy
Here are a few important factors to consider when refurbishing your website:
When should you redesign:
While it may be extremely exciting to create something new or change something old, you should stop to consider whether it is necessary and to what degree should the new changes take place. There are plenty of companies out there, including web design Malaysia based firms, that can help you in deciding the quantum of change that should be implemented. It is good to change or revamp the website when the company or business itself has gone through plenty of changes.
Keeping up with the web standards:
Web standards are the specs standards that form the framework of the World Wide Web. It is important to consider web design aspects within this framework as well. They influence the management and development of websites and are constantly evolving. It is good to go in for a revamp to keep up with the latest standards.
Creating a website that is more accessible by all those who visit it is crucial - not just for the promotion of the business alone, but for commercial transactions as well. With the growth in e-commerce, it is important to focus on easier and better navigation tools to help improve conversion rates as well.
The look and feel of your website:
In the rather crowded world of the Internet, smart and suave websites stand out in a major way. Look at every element of your web design before going in for a refresh. One of the things that you can do here is to look at what the competition is doing in their websites. Look at the supplementary or complementary industries and markets as well and see how best you can differentiate yourself.
Inclusion of social media:
Social networking sites are a powerful medium of communication today and when revamping your website, you must include this aspect as well. It will allow you to communicate with customers and potential customers through social media platforms.
Better SEO strategies:
A revamp of the website is also a must when one is talking about keeping up with the best of SEO activities. Aspects, like search engine rankings and the shift in the same, should be taken into account with your existing website and the plans for revamping the same. Take a look at the metrics pertaining to your website and if they are showing a downward trend then it is time to revamp your website. Blogging, for instance, is a great way to revamp your website.
Time and ease of access:
In today's nanosecond world, no one has the time to wait endlessly for your website to load therefore make the revamped website super fast and make it easily accessible to all.